One of the most common missed opportunities we see on websites is the use of lifeless, generic imagery. We’re talking about empty bowling lanes, vacant picnic tables, or pristine hiking trails with no one in sight. Sure, the location might look nice—but here’s the...

In today's world, diversity and inclusivity are more than just buzzwords—they're the heartbeat of modern, ethical marketing. As we dive into PRIDE Month, it's the perfect moment to spotlight why representation matters in...

In today’s fast-paced digital marketing scene, it's crucial to find innovative and cost-effective ways to draw in new clients. Luckily, one strategy has been making waves in recent years: user-generated content (UGC). Let’s dive into the world of UGC and see how your...

Are you ready to thrive and stay ahead of the competition? It can seem difficult and, at times, overwhelming to navigate the ever-changing online landscape. But don’t worry, we’ve got you covered! In this blog, we'll explore some awesome strategies that can help your...

Building a strong online community is more crucial than ever, especially if you want to connect with Gen Z and Millennials. Social media platforms are the perfect playgrounds to engage, interact, and create loyal followings. We believe that cultivating a vibrant...

While getting new customers is super important, holding on to your existing ones is just as crucial for long-term success. Customer retention is the name of the game! It not only keeps that sweet revenue flowing but also builds brand loyalty and creates organic...

Want to know a game-changing secret? A great lead-generation strategy is the key to boosting sales and achieving epic growth! Let’s dive into proven strategies that will supercharge your sales through effective lead-generation techniques. Get ready to generate...

In today's digital age, influencer marketing has become one of the most popular and effective forms of marketing for businesses of all sizes. The concept of influencer marketing is relatively simple – partnering with people who have a large following on social media...

What’s your target audience? What do they like? Where do they go? What do they do? If you want to succeed, understanding your target audience is absolutely key. It's the foundation of a solid marketing strategy. Get ready to learn how to really connect with your...

Marketing is a complex and ever-evolving field, and one of the biggest challenges businesses face is staying top of mind with their target audience. After all, if people aren't aware of your brand, they will not engage with it or take action. That's why achieving and...

The sales process can be a time-consuming and repetitive task. With technological advancements, sales process automation has become a game-changer for businesses. Automating your sales process saves time, increases efficiency, and also helps to improve the customer...

Public relations (PR) is vital to any brand's marketing strategy. First, it manages the spread of information between an organization and the public. Second, PR helps to shape the public's perception of a brand and can play a significant role in building and...

Creating a logo is one of the most critical steps in the branding process for any business or organization. Your logo is the visual representation and sets the brand's tone, so it must stand out in the crowd. Today, we'll cover some of the dos and don'ts of creating a...

The use of artificial intelligence (AI) in marketing is an ever-growing trend that is transforming the way businesses market their products and services. AI is quickly becoming a valuable tool for marketers, allowing them to target customers more accurately,...

When you’re putting your product on the internet, don’t think your goal is only selling it. It also collects reviews and adds them to your marketing arsenal to entice others into becoming your customers. However, many novice brands make the mistake of not considering...

Elements of Brand to Focus on Before Launch When a product idea hits you, you can't think of anything else. Your desire to act overtakes you. But wait, the need to act now has led to the downfall of many businesses.  Although the high estimate of a 95% business...

Co-Branding is the marketing or promotion of a service by two brands that share a target demographic.  A great example of co-branding is Capital One offering you airline miles on United Airlines.  A smaller scale version of that is your local Ford Dealer giving you a...

The term “landing page” gets thrown around quite a bit and is used to describe different pages of a website. You might have heard people refer to the homepage of a website as a landing page. Although they are not wrong, in marketing terms, a landing page is a...

We’ve all heard that a picture is worth a thousand words and it's the image that sells the product.  Here are three simple tips to help you take your images to the next level.   Tip #1:  Always take landscape photos. If you're taking a picture with your phone simply...