Your blog is more than a news feed—it’s one of the most powerful tools you have to connect with your community. Whether you’re announcing a seasonal event, highlighting a facility upgrade, or sharing behind-the-scenes stories, your blog helps you build trust, show personality, and keep your audience coming back.

But how do you make the most of it?

Let’s look at what makes a blog post successful and how to use your website’s blog section to inform, engage, and drive action.

Why Blogging Still Matters

Even in a world full of social media, your website’s blog is still a go-to source for reliable, in-depth info.

It’s permanent (unlike a fast-moving social post), easy to search, and fully under your control. It’s also great for SEO—meaning people searching for local events, facility info, or programs are more likely to find your site.

If your last blog post was months ago or just says “Welcome to our new website,” now’s a great time to change that.

Tips for Writing Blog Posts That Work

1. Write for real people.
   Keep it conversational. Avoid internal jargon and write the way your audience speaks. If your post feels too formal or hard to follow, readers will bounce.
2. Use a clear headline.
   Tell people exactly what the post is about. “5 Things to Know About the Pool Opening” is better than “Important Update.”
3. Add images or graphics.
   Visuals help tell the story and break up text. Use photos from recent events, facilities, or team highlights. If you need help adding or formatting images, our team can step in.
4. Link to what’s next.
   If you’re talking about an event, include a link to the calendar or registration page. Mention a new facility? Link to the facility page. Always guide readers to take the next step.
5. Include a CTA (call to action).
   End each post with a simple ask: “Join us this weekend,” “Sign up by May 10,” or “Stop by the front desk to learn more.”

Ideas to Get You Started

Not sure what to write about? Here are a few post types that resonate:

• Event previews (and recaps with photos)
• Facility spotlights (like the new fitness room or pool schedule)
• Program how-tos (e.g., “How to Register for Youth Sports”)
• Holiday hours & seasonal tips
• Meet the team features
• Success stories or community highlights

You don’t have to write a novel—just keep it relevant, helpful, and consistent.

🧠 Pro Tip from LEAP

If writing blog posts feels overwhelming, start small. Aim for one short post a month about something your team already knows: an event, an announcement, or even a simple “Did you know?” about a facility or program. If you need help uploading or formatting, send it our way—we’re happy to help.

Blogging doesn’t have to be hard. With a little planning and a friendly tone, it becomes a powerful tool to keep your community informed and involved.

Need help brainstorming your next post or want feedback on a draft? Just reach out—we’re here to support you.