One of the most common missed opportunities we see on websites is the use of lifeless, generic imagery. We’re talking about empty bowling lanes, vacant picnic tables, or pristine hiking trails with no one in sight.
Sure, the location might look nice—but here’s the problem:
No people. No emotion. No engagement.
Why That’s a Problem
Your audience isn’t just looking for a location or service—they’re looking for an experience. And when your imagery lacks people, it also lacks connection.
What really draws users in is seeing others enjoying what you offer. When visitors see a family enjoying a night of bowling, a group kayaking together, or a couple relaxing at a campground, it says:
“This could be you.”
That emotional spark is what transforms interest into action.
✅ Pro Tips to Improve Your Imagery
1. Tell a Story, Not Just a Location.
Swap generic shots for ones that show real people in real moments—having fun, interacting, and making memories.
2. Add People.
Whether you serve families, young adults, retirees, or service members—show them in your photos. Action shots of people using your services are far more impactful than static location photos.
3. Use What You Already Have.
A well-composed photo taken on a phone is often more effective than a polished stock image. Don’t wait for perfection—start with what you’ve got.
4. Tap Into User-Generated Content.
Ask patrons or staff to submit photos, or capture moments during events and activities. Most people are happy to be featured.
5. Stay Timely.
Keep your images current and relevant to the season, promotions, or events happening now. This keeps your site fresh and engaging.
Final Thought
Photos are more than filler—they’re your front-line storytellers. The right image can invite someone in, spark an emotional response, and drive them to take the next step.
If your site feels more like a brochure than a vibrant experience, it might be time to rethink your visuals.
At LEAP Interactive, we specialize in helping organizations—from recreation departments and government agencies to private sector teams—create content that connects. Need help improving your imagery or planning a content strategy? We’re just an email away! Reach out to us at contact@leapimg.com or if you are an existing client, reachour support team at support@leapimg.com
